Message Skill in Agriculture Extension

Message Skill in Agriculture Extension

Message  skill in Agriculture Extension is called as the sending or delivery of information by verbal or non-verbal way in the form of words or other signs and symbols, images and videos.

  • The verbal message include written and spoken words , e-mails and phone calls.
  • The non-verbal message may include body movement and gestures, eyes contact and clothing etc.
  • Message  Skill in Agriculture Extension cannot be delivered without missing anyone of the verbal or non-verbal process.

  MESSAGE FORMATION

Message formation means what is the formate of the message, how you write it.  It include many points regarding to audience, listener and reader etc.

How to write effective message or what skills are required to write effective message.

  1. BRAINSTORM THE MESSAGE CONCEPT

Think over that what types of information you  want to deliver to your audience. Write down the key points, goals and important features of your message that you are going to use in you message. After brainstorming think about the the communication goals, is the message supporting these goals. Consider the audience in your mind that what they are expecting from you. What they need and hear from you?

  1. REFINE THE MESSAGE

After brainstorming session of message ask the question to your self that do the content of your message support the goals? When you  read it loud,is its sound conversational? Is the language simple and more concise? Do that target audience to act?

  1. UPDATE THE MESSAGE

Test the message by delivering it to the audience. Is it impactfull are not. And after the feedback of your audience finalize it. If the feedback is positive then final the message. If there is any complaint then make the changes and updates in your message.

  1. LEAD WITH VERBS NOT NOUNS

Most of people like to be motivated, they want to do something that’s why use verbs in your message content. The actual meaning of verb is doing of something.

  1. LENGTH OF SENTENCES

Sentences should not be so lengthy because audience attention diverted, loss of interest. The length of sentences must be 13-15 words. The wording should be simple, authentic and appropriate.

  1. LENGTH OF PARAGRAPH

Length of paragraph also matter. People skim over the paragraph to find things only of their interest. If the content of paragraph is lengthy bother the read. He/She will lose their interest. Content should be to the point.

 

  1. READ THE MESSAGE LOUDLY

Read the content of your message will help you to understand your content. It will tell you wether the content is good or not, what mistakes are in the content. By loud reading you will know that is content of message is impact full or not.

  1. FORMULA FOR GREAT MESSAGE CONTENT

The valuable content has these following points

  1. CONCISE

The message’s content should have complete meaning of its content.

 

  1. INFORMATIVE

It should be full of information that we want to deliver to our audience.

 

 

  1. ATTRACTIVE

The layout and arrangement of message should be attractive.

  1. CLEAR MESSAGE

Message should be clear and to the point. Use simple language as you can. Do not use difficult language or words that make reader/audience head scratches.

  1. COMPLETE MESSAGE

Message content should have complete detail relevant to the topic about which you are going to discuss. You should know what types of information reader/audience want? What questions might they have?

  1. CORRECTION/MISTAKE FREE

Message should have no mistake otherwise it will cause embarrassment to you and reader/audience could not understand the information which you want to deliver.

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See Also: Pure-line theory in plant breeding And genetics:-

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