MKT501 GDB SOLUTION SPRING 2022
what kind of weightage should be given to organizations customers and society marketing should be carried out on well thought out philosophy of efficient and effective and socially responsible marketing .there are five competing concepts of philosophies to conduct marketing activities
IMPORTANT INSTRUCTIONS
- YOUR discussion must be based on logical facts .it must be precise and unnecessary details must be avoided
- use the font style times new roman font size 12
- your answer should be relevant to topic clear and concise
- you should post your answer on graded discussion board gdb not the moderated discussion board mdb .both will run parallel to each other during the time specified above therefore due care will be needed
scenario
suppose there are five companies A B C D AND E A company focuses on market approach as well as considers and include factors like environmental deterioration resource shortage explosive population growth poverty hunger etc. while formulating its business philosophy . it aims to deliver satisfactions more effectively and efficiency .mangers of company b concentrate on achieving high production efficiency lower cost and mass distribution .it assume consumer are only interested in products availability and low price .company c believe that to key to organizational goal consist of company being more effective than competitors in creating delivering and communicating consumer value to the chosen target. it gives preference to customer wants .company D works on the belief that consumers will favor that product which offer most quality performance and innovative features. where company E emphases on aggresives selling and high promotional back up. MKT501 GDB SOLUTION SPRING 2022
IDENTIFY /THE CONCEPT PHILOSPHY FOLLOWED BY (ONLY NAME THE CONCEPT-PHILOSPHY NO UN NESSEARY DEATAILS
- COMPANY A
- COMPANY B
- COMPANY C
- COMPANY D
- COMPANY E
ALSO SEE, ECO401 Assignment 1 solution SPRING 2022
